The camera needs to help inform our audience that this is an NFL related spot. The energy will be conveyed with handheld movements, specific dolly shots, and some speed-ramping to lapse time and create a blur effect during a few key movements. This will give pace and energy to the edit giving off those modern vibes we are striving for.
These sequences would play at the front end of the :30 spot to set up the unique camera feel and emphasize our environment of these concrete colosseums these everyday players shine in.
