Lighting sets the tone for everything; it has such a visceral meaning that influences the final creative and emotional engagement. The approach to this campaign will be grounded in reality with an elevated texture that allows us to experience the realness of the spaces we are in. It will be bright and inviting but also stay true to the layered natural contrast we see in our everyday lives. We will lean into existing lighting while augmenting our subject and foreground during the back of house and prep portions of this shoot. For the interviews, a lovely soft book light key will give a natural feel and light to our subject while showing off the restaurant in our framing.