Free flowing & quick camera moves motivated by out talents actions help drive the scenes forward. This gives us a pace and rhythm to have this spot standout while also radiating the energy our characters have for their passions. Just as TCO helps people regain their full movement potential we want our characters and camera in constant motion. This will convey the message that with TCO on your team you don’t have to worry about not competing with the best or exploring the world on your own time. Below we will follow the flow of our story through subtleties and simple actions that will add life and purpose to how we move our the camera around from scene to scene. The frames below are more for reference and character action/position and don’t necessarily depict aesthetic or tone of the overall spot.
A01 - Josie our superstar hockey players laces up her skates. Quick whip tilt up as she tosses on the bucket and leans out of her locker.
CONTINUATION OF CAMERA MOVE A01- Quick whip tilt up as she tosses on the bucket and leans out of her locker and grabs her stick on her way to the ice.
B01 - Darius and his mom are pulling up to the soccer dome and he is so excited its Saturday! he can't get his seat belt off fast enough to jump out the van door.
CONTINUATION OF CAMERA MOVE B01 - 180 whip pan to mom in the front seat......"smiling and hold up his shoes."
C01 - Teresa puts on her head band & takes a quick drink of water and grabs the paddle and ball to start a new game. Jogs on to the court.
D01 - Darius is late and hustling into the soccer dome we can barely keep up with his energy and excitement.
E01 - Top down shot skaters slid in to center ice face off
E02 - Camera dollying in on 50/50 face-off ref slides in and start his puck drop motion - Freeze frame moment as the camera digitally repositions in and graphics outline our player as the text - READY animates on screen
F01 - Teresa is SET and delivering her serve to start the new match.
CONTINUATION OF CAMERA MOVE F01 - Teresa checks her footing and looks up to serve as the camera slowly dollies in as she set up for the serve! Freeze Frame poster moment as we digitally zoom in as "SET" is animated on screen.
G01 - Darius runs up to do an overhand toss into the game. Turns back to his mom gives a grin and head nod.
G02 - Darius turns around runs forward and does a flip over the ball and throws it in bounds deep to a buddy as it Freeze Frames and animates TCO on screen.
H01 - Josie deeks left and shuffles past a defensemen to catch her own lob pass. Breaks left further and hits behind top right corner of the net as she has caught the goalie out to far from the net. Shoots and Scores!
CONTINUATION OF CAMERA MOVE H01 - Josie deeks left and shuffles past a defensemen to catch her own lob pass.
CONTINUATION OF CAMERA MOVE H01 - Josie deeks left and shuffles past a defensemen, to catch her own lob pass. Breaks left further and hits behind top right corner of the net as she has caught the goalie out to far from the net. Shoots and Scores!
J03 - Darius celebrates with his teammates after the sweet goal his buddy scored off his pass.
K01 - Darius, & his mom walk back to the van after a great day on the soccer field. This shot happen inside a hallway in the soccer dome.
L01 - End Title Card animates on over the video hold for 3 seconds - Fade to Black