Lighting sets the tone for everything, it has such a visceral meaning that controls the narrative. The approach to the Generation Do Campaign would be an elevated sense of reality. Bright and inviting but also staying true to the grit and determination that the individuals who tackle these real world problems have. Working in a brighter exposure will allow the audience to get a sense of the optimism & excitement we are conveying about Dunwoody’s academic programs. We will look to use windows, lights and white in our backgrounds while balancing them with wardrobe and skintone contrast.